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Why You’re Not Getting Enough Clients (and it’s not the recession!)

Why You’re Not Getting Enough Clients (and it’s not the recession!)

“If you are blaming the recession for a lack of clients, you are putting your attention in the wrong place. The reason you don’t have enough clients is nothing to do with the recession. It’s to do with your ignorance”

Peter Delves Gives Tips On How To Overcome This Major Barrier...

About Peter

Peter Delves has been a licensed trainer for the GoE since 1999 and has been running a successful therapy practice since 1990. On 5th February 2010 Peter will be providing a one-day workshop on “Getting Clients to Come to You”. Full details are on his website at www.delves.co.uk

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Overcoming ignorance to build a successful practice

The ignorance we are talking about is of marketing. Ignorance comes for the verb to ignore; so let’s look at what you could be ignoring.

1.Yes the recession is a reality… but the problem is that you may have ignored responding to it effectively. Perhaps you have been trying to do ‘more of the same’ when circumstances dictate a different approach.

2.You may have got away ignoring your own marketing skills in the past. But not now. A chain is only as strong as its weakest link. The pressure could now be on.

3.You may even have ignored the fact that marketing skills are as essential to your practice as any other skill, if not more.

4.You may have ignored the fact that you dislike marketing and therefore have done nothing to change your feelings about it. Can you continue to do this?

There are plenty of potential clients willing to pay for the services that you offer. The problem is that they are ignorant. This is what they may be ignorant about:

1.That their problem can be helped at all. “I’ve just got to learn to live with it”. “This is normal given the circumstances”.

2.That you exist to help them. In other words, you are not reaching the people that matter.

3.That you can help them with their problem. Such potential clients may be looking for help but the way you present yourself is not convincing enough and leaves too many barriers still in place.

Typical People Barriers:

  • People are sceptical - Offer a believable message
  • People are procrastinators - Give them a reason to respond straight away
  • People are lazy - Make it easy to reply
  • People worry about making the wrong decision - Use case histories to offer reassurance
  • People avoid risk - Give them a guarantee
  • People say “I can’t read all this” - Give them all they need to make a decision and not a word more

Are you able to look at all of the above and be confident that you have addressed all the barriers?

If you want more depth to your marketing skills, then I hope to see you on my next one-day workshop in Warwickshire UK on “Getting Clients to Come to You”. Details at www.delves.co.uk

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Peter Delves
Information about Peter Delves
Energy EFT Master Practitioner & EMO Advanced Practitioner in Warwickshire, West Midlands, England.

Latest news & articles by Peter Delves:
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AMT trainer Peter Delves is providing the first TimelineEFT Practitioner training in Kenilworth, Warwickshire UK from 29-30 June 2013. Here he explains how and why he developed this EFT training...
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Mastering EFT Language Skills

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AMT Trainer Peter Delves writes: "When using EFT some practitioners grapple with what words to use. Although the basics are addressed in standard trainings, this article describes one of the ways...
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Why You’re Not Getting Enough Clients (and it’s not the recession!)

Why You’re Not Getting Enough Clients (and it’s not the recession!)

Posted Dec 11, 2009
“If you are blaming the recession for a lack of clients, you are putting your attention in the wrong place. The reason you don’t have enough clients is nothing to do with the...
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The Enneagram and MET as Complementary Tools

The Enneagram and MET as Complementary Tools

Posted May 18, 2009
Exploring Different Worlds If you decided to tour the world, would you want to know which country you were in? I guess that you would – but why? Why not treat each place and each person as you...
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Peter Delves writes: On the face of it, you might think that using meridian energy therapies is simple. Take EFT for example. You contact the problem, give it a number and tap away until...
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Introductory Guide to Getting More Clients: Marketing your practice effectively

Introductory Guide to Getting More Clients: Marketing your practice effectively

Posted Jan 11, 2008
Peter Delves writes: "Like many practitioners who work with energy therapies you may have set up a practice because you know the fantastic results that can be achieved with these techniques, and...
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EMO Practitioner Training March 2003 with Peter Delves

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Posted May 25, 2003
Fourteen curious people recently gathered in Leamington Spa, Warwickshire for the Practitioner Training in EMO™. This was my first experience of teaching EMO™, and I was not sure how...
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Contact details and membership information for Peter Delves:
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