💖 Welcome To The GoE!

The Guild of Energists was founded in 1998 and is the world's largest Modern Energy organisation with 1 members active in 101 countries.

We specialise in energy based solutions for individuals and organisations that make the world a less stressed, happier, social and more creative place to live.

👍 GoE Facebook
GoE Trainer Training 2020

GoE Trainer Training

Become a trainer for the Guild of Energists and become an embassador for Modern Energy around the world.

The next seven day intensive course starts in...

📚 Books For Energists

Brilliant NEW Books For Modern Energists at:

 

Introductory Guide to Getting More Clients: Marketing your practice effectively

Introductory Guide to Getting More Clients: Marketing your practice effectively

Peter Delves writes: "Like many practitioners who work with energy therapies you may have set up a practice because you know the fantastic results that can be achieved with these techniques, and there are thousands of people out there who you could help. Setting up a practice means setting up a business. This means that to be successful it’s going to be beneficial to broaden your expertise beyond your therapeutic skills. Either that or be prepared to buy in the expertise that you don’t possess."

About Peter

Peter Delves has been a licensed trainer for the GoE since 1999 and has been running a successful therapy practice since 1990.

Why you need to re-think

Like many practitioners who work with energy therapies you may have set up a practice because you know the fantastic results that can be achieved with these techniques, and there are thousands of people out there who you could help. Setting up a practice means setting up a business. This means that to be successful it’s going to be beneficial to broaden your expertise beyond your therapeutic skills. Either that or be prepared to buy in the expertise that you don’t possess.

Most practitioners are prepared to pay for the services of an accountant, maybe even a web designer, but what about investing in some marketing skills? When you reflect on the investment you have made to develop your therapeutic skills how does this compare to any investment in developing your marketing know how?

Any thriving business needs a coherent marketing strategy, one that consistently leads new clients to your door. Having been involved in training therapists for 15 years I sometimes meet people on courses who have not researched their target market or thought in much detail about how they are going to generate clients once they have qualified.

A common, unsophisticated approach can be to get some business cards printed, perhaps a brochure too, and place an advertisement in the local newspaper. Disappointingly they can find that business cards are gathering dust, brochures are uninspiring and advertisements turn out to be too expensive for the return.

So if there are thousands of people out there who you could help what’s going wrong?

If you’re not attracting enough clients, it's for one or more of the following reasons:

A. People don't want what you're offering. They're not interested, and no amount of persuasion will get them interested.

B. People don't know about what you're offering. They would be interested, if only they knew about it.

C. Lots of people know about what you're offering, but you're not doing a good enough job of converting those people into paying clients.

Which of the above do you think applies to you?

Here are my top 10 tips for successfully marketing your practice

1. Don’t fall in love with your marketing literature. That’s because it is just a means to an end. Review it critically and if it’s not working change your approach. At the very least keep it fresh and up-to-date.

2. Don’t think that just because you have a website people will find it. Even if it is listed by thousands of search engines you may not be appearing in peoples’ searches. Therefore you need to recognise that your website has to be ‘optimised’ giving it a better chance of being found. This is a real skill and something in which you might need to invest. Please note: For this month only I am offering to evaluate your site…..see below for details.

3. Don’t blame the market for a lack of clients. If they are not coming to see you they are providing feedback on how your business is being perceived. You have not provided a compelling case for them to make an appointment. Just listing tons of qualifications won’t do it. Potential clients want convincing evidence that you can deliver what you say you can. There are ways you can provide this even if you are just starting out.

4. Don’t fall into the trap of believing that the technique will sell itself or that once you have seen a few clients word will spread like wildfire. It’s great when former clients do recommend you. But remember that what you help people with is often very personal, so they may be reluctant to spread the word in the same way as they would if they had found a great plumber.

5. Do deal with any negative beliefs and feelings that you may have about marketing. Replace them with the belief that marketing is about communicating the benefits of your practice in such a way that people take action to become clients. And it can be fun!

6. Do provide press releases on a regular basis. Press releases are a great source of free publicity and are more credible to the public that an advertisement. They also provide more information. However there is an art to ensuring that your press release does in fact get published. The media are interested in ‘stories’. It could be your own (how overcoming a phobia for example led you to train in the therapy) or someone else’s who is comfortable about it being published. Have press releases ready for certain topical events. You can provide tips on issues such as fear of flying in the holiday season or dealing with exam stress.

7. Do invest in a website or critically look at your existing one. If you decide not to have a website, it better be good reason - a business reason. If fear of technology is holding you back sort it out – could be material for another good press release! The internet is probably the number one source of new clients. After all, they find you rather than you having to find them. It might sound costly to have someone design a good website for you, but it doesn’t need to have lots of pages and it should soon pay for itself.

8. Do become an author. You will then have authority. Newspapers, magazines and websites are crying out for material. You can start on a small scale, such as the tips I described with press releases. A couple of years ago I was speaking to someone who wanted to write a book on the Enneagram but found the concept too daunting. I suggested that she write a series of articles for her e-mail newsletter and when she had enough to compile it into a book. The book has now been published.

9. Do consider running workshops. It doesn’t have to be on a big scale and the profits might be modest initially, but it will get your name out there and build your reputation. You can provide special offers or run one for charity. If running a workshop would be completely new to you, perhaps it would help to have somebody assist you, maybe somebody you trained with who would value the experience.

10. Do ask for help and advice. You may be surprised how forthcoming people with specialist knowledge can be. Ensure that the any advice is from someone who can be objective. Friends or family may be reluctant to sound negative, and may not offer the insights you are looking for. Enlisting a business coach might be for you.

👍 Like & Share on Facebook
Peter Delves
Information about Peter Delves
Energy EFT Master Practitioner & EMO Advanced Practitioner in Warwickshire, West Midlands, England.

Latest news & articles by Peter Delves:
TimeLineEFT Practitioner

TimeLineEFT Practitioner

Posted May 6, 2013
AMT trainer Peter Delves is providing the first TimelineEFT Practitioner training in Kenilworth, Warwickshire UK from 29-30 June 2013. Here he explains how and why he developed this EFT training...
read ▶

Mastering EFT Language Skills

Mastering EFT Language Skills

Posted Aug 13, 2010
AMT Trainer Peter Delves writes: "When using EFT some practitioners grapple with what words to use. Although the basics are addressed in standard trainings, this article describes one of the ways...
read ▶

Why You’re Not Getting Enough Clients (and it’s not the recession!)

Why You’re Not Getting Enough Clients (and it’s not the recession!)

Posted Dec 11, 2009
“If you are blaming the recession for a lack of clients, you are putting your attention in the wrong place. The reason you don’t have enough clients is nothing to do with the...
read ▶

The Enneagram and MET as Complementary Tools

The Enneagram and MET as Complementary Tools

Posted May 18, 2009
Exploring Different Worlds If you decided to tour the world, would you want to know which country you were in? I guess that you would – but why? Why not treat each place and each person as you...
read ▶

What’s NLP got to do with it? - Beliefs, Questions & Realisations

What’s NLP got to do with it? - Beliefs, Questions & Realisations

Posted Jan 20, 2009
Peter Delves writes: On the face of it, you might think that using meridian energy therapies is simple. Take EFT for example. You contact the problem, give it a number and tap away until...
read ▶

Introductory Guide to Getting More Clients: Marketing your practice effectively

Introductory Guide to Getting More Clients: Marketing your practice effectively

Posted Jan 11, 2008
Peter Delves writes: "Like many practitioners who work with energy therapies you may have set up a practice because you know the fantastic results that can be achieved with these techniques, and...
read ▶

EMO Practitioner Training March 2003 with Peter Delves

EMO Practitioner Training March 2003 with Peter Delves

Posted May 25, 2003
Fourteen curious people recently gathered in Leamington Spa, Warwickshire for the Practitioner Training in EMO™. This was my first experience of teaching EMO™, and I was not sure how...
read ▶

Contact details and membership information for Peter Delves:
🗣 Comments
You have to be logged in to comment
📰 Latest From The Guild of Energists
🏫 Popular In The GoE Library
🛒 New In The GoE Store
📜 Take A Course In Modern Energy

Do you love ENERGY? Do you love working with energy, playing with energy, talking about energy and discovering more about Modern Energy?

The GoE is the place to be for Modern energists.

Sign up to GoE conference news

Find out what's on where, who's doing what in energy tapping & Modern Energy. Get special offers & the latest information on conferences, special events, workshops and certification courses.